Kids In Need Waikato

Kids In Need Waikato was hosting their first large-scale fundraising event, Colour Cambridge, and needed some branding to bring attention to the event. Inspired by the amazing work this charity does, and their dedication to provide care packs for families in need, the logo and mascot design (that has since been named 'Kenny' by the client!) embodies the spirit of Colour Cambridge, bringing plenty of fun and personality to the event. The blend of vibrant colours and texture created a distinct look for this family-friendly event that spanned across OOH, website, social media and promotional collateral.